Browne and Fairman Fantastic (magazine)

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cover of first issue, barye phillips , leo summers


the first issue of fantastic impressive, cover sf historian mike ashley has described 1 of captivating of first issues ; painting, barye phillips , leo summers, illustrated kris neville s opal necklace . fiction included stories known names; in particular, raymond chandler s professor bingo s snuff have caught readers eyes—the story had appeared year before in park east magazine, have been new readers. short mystery in fantasy element invisibility, achieved magical snuff. isaac asimov , ray bradbury contributed stories, , issue led 6 , ten johnny , walter m. miller. rear cover reprinted pierre roy s painting danger on stairs , depicted snake on staircase; odd choice, subsequent covers more natural fits fantasy magazine. quality of fiction continued high first year; sf historian mike ashley comments every story in first 7 issues of high quality, , historian david kyle regards outstandingly successful experiment . science fiction bibliographer donald tuck dissents, however, regarding first few years containing little of note , , james blish wrote contemporary review of second issue found lacking: blish dismissed 3 of 7 stories in fall 1952 issue being crime stories written sf market, , commented of remaining four, 2 reasonably competent , craftsmanlike .


other well-known writers appeared in issues, including shirley jackson, b. traven, truman capote , evelyn waugh. mickey spillane had written story called woman green skin , had been unable sell it; browne offered buy on condition had permission rewrite wished. agreed , browne scrapped spillane s text completely, writing new story called veiled woman , publishing spillane in november–december 1952 issue. issue sold reprinted, on 300,000 copies sold.


the emphasis on fantasy, , of slick fantasy—the sort of genre fiction upmarket slick magazines, such saturday evening post, willing buy. science fiction appeared in first couple of years, including isaac asimov s sally , portrays world in cars have been given robotic brains , intelligent. in 1955 decided move focus fantasy sf: in browne s words, stories of straight fantasy largely eliminated , straight science-fiction substituted, cover subject matter became of scientific nature, words science fiction appeared under title, interior artwork tightened replace loose, arty kind of drawing had been using. sales rose 17% within 2 issues. browne uninterested in science fiction, however, , quality of fiction dropped, small stable of writers producing of fantastic s fiction under house names on next couple of years. start of 1956 fiction in fantastic was, in opinion of sf historian mike ashley, [in] trough of hack predictability , there inventiveness evident newer writers such robert silverberg, harlan ellison , randall garrett.



the second wish fulfilment cover, october 1956, ed valigursky


although browne had been unable make fantastic successful specializing in fantasy, still interested in fantasy genre, , experimented in december 1955 issue theme of wish fulfilment. dropped words science fiction cover, , published 5 stories, of dealt male fantasies in 1 form or another. cover showed man walking through wall find woman undressing; art ed valigursky , illustrated paul fairman s walls mist . reader reaction, according browne, entirely favorable, , continued publish occasional stories on wish-fulfilment theme. experiment repeated october 1956 issue, again ran without science fiction on cover, , contained stories on theme of incredible powers . once again cover illustrated male fantasy: time showed man materializing in bath house women showering. browne had left ziff-davis time issue appeared, browne s plans magazine around these themes advanced, , fairman, time editing both fantastic , amazing, given dream world edit well. ran 3 quarterly issues, starting in february 1957, proved narrow market succeed. fairman devoted july 1958 issue of fantastic shaver mystery—a lurid set of beliefs propounded richard shaver in late 1940s told of detrimental robots , or deros , behind many of disasters befell humanity. of these stories had run in amazing, though editor @ time, ray palmer, had been forced drop shaver ziff-davis when stories began attract ridicule in press. fantastic s readers no kinder, complaining vigorously.








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